June 2022 - Present

SandTech delivers AI products to enterprises across global markets, with a core focus on user-centric scalable design and business transformation through intelligent automation.

My Role

Spearheaded the evolution of Sand's core product design system, improving consistency and reducing design-developer handoff time by 40%. Led end-to-end design for AI-powered dashboards and workflow tools, enhancing data visibility and decision-making for enterprise users. Collaborated cross-functionally with engineers, PMs, and data scientists to deliver high-impact UX across web and mobile platforms, optimizing usability for varied technical audiences.

Main Projects

1. AI Ops Control Panel — Designed an intelligent dashboard to monitor and manage real-time workflows across distributed teams. Cut manual reporting time by 50%.
2. Smart Workflow Engine — Built the front-end UI/UX for a no-code rule builder enabling users to automate decisions with AI triggers.
3. Cross-Team Design System — Developed a design foundation unifying 3 product lines and streamlining dev handoff across React, Webflow, and mobile teams.

March 2021 - October 2025

WezaCare assists social workers by creating a digital care operating system—integrating data, devices, and users in one platform.

My Role

Led the design of digital tools supporting social impact work, bridging business needs with user satisfaction. Introduced Uizard, Maze, and Protopie to the design process. Conducted deep user research and prototyping that directly informed product direction and UX strategy.

Main Projects

1. Nexus Forms — Built a care inventory system tracking item lifecycles, tied to care notes.
2. ThriveCare Research — Identified inefficiencies and pain points; drove measurable design improvements.
3. Design Tooling Rollout — Evangelized use of modern design tools to improve collaboration and innovation.

Aug 2020 - July 2022

A national leader in online print and branding services known for innovation and progressive design approaches.

My Role

Established TCG's digital design system and visual identity. Drove the UX for online ordering and member apps. Synthesized user research into actionable insights and designed with business goals at the forefront.

Main Projects

1. Digital Design System — Created heuristic-aligned visual language and brand union.
2. Ordering Platform — Designed and prototyped core features with agile delivery cycles.
3. Ethnographic Research — Created personas and journey maps to guide experience strategy.

Jan 2022 - June 2023

ABC aims to build a blockchain ecosystem in Africa and nurture blockchain talent for advanced applications.

My Role

Enhanced blockchain product UX by addressing unmet user needs. Reviewed over 100 design projects with a 72% success placement rate. Delivered practical improvements across B2C blockchain offerings.

Main Projects

1. Student UX Reviews — Evaluated and mentored blockchain design projects.
2. Crypto Solutions Redesign — Aligned product UX with real-world user behavior and trust models.
3. Heuristic Fixes — Conducted UI audits to improve engagement and onboarding flows.

Jan 2018 - Nov 2018

A human-centered design agency working with leading organizations like Safaricom and Aga Khan University.

My Role

Facilitated design sprints that influenced strategic decisions. Led research-driven design processes using modern methods like contextual inquiry and task analysis. Introduced prototyping tools and best practices to the team.

Main Projects

1. Corporate UX Refreshes — Modernized UX for high-traffic client portals.
2. Design Sprint Facilitation — Conducted workshops that shaped product direction.
3. Tooling Advocacy — Upgraded team workflows with new prototyping and research tools.